{"created":"2023-05-15T14:48:53.976592+00:00","id":776,"links":{},"metadata":{"_buckets":{"deposit":"e7e15fc7-939b-453b-b056-693f1b580552"},"_deposit":{"created_by":3,"id":"776","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"776"},"status":"published"},"_oai":{"id":"oai:kokubunken.repo.nii.ac.jp:00000776","sets":["1:377:4:61"]},"author_link":["15964","15965"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2005-03-28","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"01","bibliographicPageEnd":"140","bibliographicPageStart":"123","bibliographic_titles":[{"bibliographic_title":"国文学研究資料館紀要"},{"bibliographic_title":"The Bulletin of The National Institure of Japanese Literature Archival Studies","bibliographic_titleLang":"en"}]}]},"item_10002_description_19":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"pdf","subitem_description_type":"Other"}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"「日本実業史博物館準備室旧蔵資料」の10部門の資料のうち、「広告の部」はこれまで整理が不充分であったが、最近作成された仮目録をもとに、改めて全資料を点検した結果をまとめたものである。\n\n「広告の部」の分類項目の設定に、若干の問題があったために、広告以外の資料が混在していることもあって、純粋に広告資料と呼べるものは494点と確認した。それらの時代的範囲は、幕末期から昭和初期までの約70～80年間に及んでいる。次に、広告の種類で分類すると、引札・ちらし・商標・略暦引札をはじめ、栞・包紙・袋・広告団扇・価格表・絵ビラ・初荷札などがあって、広告資料のコレクションとしては必ずしも多い数字ではないにも拘わらず、種類は多岐にわたっている。さらに、引札にも、錦絵仕立てのものから、粗末な活字版の小紙片まであるように、内容は多彩である。\n\nこのような広告の様式や形態から社会的な関心や成熟度を推測し得るとともに、それらの広告を利用した広告主の業種からはその時代の流行や盛衰をよみとることもできる。広告は、それぞれの時代と社会を確実に反映しているのである。ただ、広告から時代を知るためには、発行年代を明記したものが少ない広告資料について、年代推定への努力も欠くことはできない。\n\n一方で、この旧蔵資料全体を、広告資料の観点から見なおしてみると、既に目録化された分を含めて、他の分類項目中にも多数の広告資料が混在していることを改めて確認できた。今回は「広告の部」を主対象としたことと、時間的労力的な制約のために、他部門中の分については悉皆調査できなかったのだが、それでも「広告の部」と内容が重複したり、欠落分を補完する資料を発見できた。「広告の部」資料を活用するためにも、旧蔵資料の全貌を解明できるような方策が求められる。\n\n''The Collection of the Preparation Room for the Japan Business History Museum\" kept by the National Institute of Japanese Literature has ten divisions of materials. The presents say examines the whole materials of the \"division of advertisement'', which had been left only roughly arranged so far, based on the new preliminary catalogue which has been prepared recently. Because of the technical problems in the classification scheme of the former catalogue, some materials from other divisions had been mingled with the \"division of advertisement''. After excluding those materials carefully, the author identified 494 items as advertisement materials in the strict sense of the word. Their time range is about 70 or 80 years covering from the end of Edo period to the beginning of Showa period. In spite of its small numbers, the collection consists of such a variety of advertisement materials as handbill, leaflet, trademark, calendar handbill, bookmark, wrapping paper, bag, advertisement round fan, pricelist, drawing handbill, and card of the first cargo of the New Year. Furthermore, each group listed above also includes a variety of materials: for example, some handbills are colorfully printed with nishikie (colored woodblock print), while some others made of tiny paper with poor printed letters. Through the forms and styles of these advertisement materials, one can presume what the society was interested in and how much the society was matured at that time.\nOne can also find the changes of fashion by he types of business which made use of such advertisement measures. Advertisement is a real reflection of the times and the society. However, effort should be needed to identify the year of creation of each advertisement material in order to use it as a window of the times.\nThe author then reviews, not necessarily in detail because of the short age of time, the whole of the ''Collection of the Preparation Room for the Japan Business History Museum\" from the point of view of advertisement materials, and states that not a few advertisement materials can be identified in other divisions outside the ''division of advertisement''. These materials are partly duplications and partly supplementations of those in the \"division of advertisement\". It is required to take measures for clarifying the entire picture of the Collection in order to make use of materials in the ''division of advertisement''.\n","subitem_description_type":"Abstract"}]},"item_10002_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.24619/00000773","subitem_identifier_reg_type":"JaLC"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"国文学研究資料館"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0386-9377","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"原島, 陽一"},{"creatorName":"ハラシマ, ヨウイチ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"HARASHIMA, Youichi","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2015-11-16"}],"displaytype":"detail","filename":"KA1006.pdf","filesize":[{"value":"1.7 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"日本実業史博物館準備室旧蔵資料のうち「広告の部」資料について","url":"https://kokubunken.repo.nii.ac.jp/record/776/files/KA1006.pdf"},"version_id":"7213a26e-71c6-4b36-a3f3-5a6c2377f307"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"日本実業史博物館準備室旧蔵資料のうち「広告の部」資料について","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"日本実業史博物館準備室旧蔵資料のうち「広告の部」資料について"},{"subitem_title":"An analysis of the archives of the Preparation Room for the Japan Business History Museum","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"3","path":["61"],"pubdate":{"attribute_name":"公開日","attribute_value":"2014-12-24"},"publish_date":"2014-12-24","publish_status":"0","recid":"776","relation_version_is_last":true,"title":["日本実業史博物館準備室旧蔵資料のうち「広告の部」資料について"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-05-16T02:48:37.860983+00:00"}